How to Create the Perfect Infographic

November 3rd, 2015 by envisionblog

Envision Media’s Creative Team has worked up three tips to help bring your infographic to life:

Step 1: Focus on the bottom line.

Infographics give the busy reader a quick overview of the bottom line. If your client is skimming your blog while they’re grabbing a quick lunch, they don’t have time of an in-depth dissertation. They won’t sit still for a long video tutorial or a long brochure. Just hit them with the nitty gritty and they’ll get your message.

Step 2: Aim explanations that hit the target.

As you’re figuring out the focus of your infographic, it’s helpful to understand what resonates with your audience, and what’s hot on social media. Lots of marketing tools are available to provide the  insights you need. Some of our favorites are:

  • Tweet Reach
  • Social Mention
  • Simply Measured
  • Viral Heat

After you’ve compiled your stats, our creative team can work with you to come up with the strongest theme, refine your message, and transform it into a  compelling pictorial that’s sure to evoke a sizable amount of ‘a-ha’s!

Step 3: Diversify your content.

The last thing you want is for someone to overlook your infographic because it’s saying the exact same thing as your competitors. Make sure your content is relevant, compelling, and presents a clear call to action.

In short, the key to creating the perfect infographic is knowing your audience and understanding how to get your message to resonate with them. The rest of your story can be told through visual content creation—our favorite subject.

Envision Media
Your Creative Team

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