How To Tell An Engaging Story

How To Tell An Engaging Story

December 27th, 2016 by Alicia Green

People often ask how the Bay Area became so diverse when it comes to careers and staple industries. Its deeply-rooted culture and rich history was brought about by several places and events. San Francisco played a huge role, but we’ll talk about it at another time. Today, we’ll focus on the techno-economic revolution and its impact on the emerging generation.

When it comes to engaging your audience, the trick is to build up anticipation so that you leave them wanting more. We started our discussion focusing on the Bay Area’s history and culture, then expanded our portrait by mentioning San Francisco—only to shift gears and focus on a more timely topic…for now.

Today versus Before

The emergence of technology has caused a knee-jerk reaction for many. Not so long ago, a blue collar family of four with two working parents could comfortably afford a single-family home in Mountain View, California. Today, high-tech companies such as Google are spurring gentrification, driving rental rates higher to fit the needs of well-heeled young software engineers nestling into the community. This is forcing the lower earning families to move into more affordable neighborhoods.

By giving the audience insight into the macro environment, they can form their personal opinions, either as consumers or investors. On either side, this subject will draw some level of interest because it’s a topic that most people can relate to.

What’s the Solution?

No matter where you stand on how the tech boom is impacting the Bay Area, it’s clear that it’s creating an imbalance that must be corrected. City officials have put their heads together to try to develop legislation to accommodate the current housing environment. One of the buzzwords has been ‘rent control’—putting a ceiling on the percentage of rent increases.

When giving a presentation, details matter. It’s okay to highlight both perspectives if you prefer to take an objective stance. What’s important is telling a story that delivers strong, informative insight.

Effective communication is truly the key to telling an engaging story during your presentation. If you intend to captivate your audience, talk about something that matters to them. Speak in detail, paint a picture, and present viable solutions for them to consider.

For more tips and valuable guidance on your digital presentation needs, contact Envision Media at info@envisionmedia.com.

Category Envision Art, Event Marketing, Presentations

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