Minute rice didn’t ruin the world… completely or how a cross-functional design team is your secret weapon
August 26th, 2015 by Blog Admin
It was the early 50’s and Joan, my newlywed grandmother was livin’ large in her new $6,000 house decked out with everything she had hoped for from her wedding registry at Woolworths. What could possibly make this any better you ask? Minute rice. Hitting the entire country faster than a baby doing backflips viral video today, this product cooked rice, what used to take over 20 minutes, in only 5 minutes, or even less! Although Joan was ecstatic about saving those precious 15 minutes several times a week, something much deeper was going on. This something, what we call a “life hack” today, was born and soon to be the model for all coming inventions and innovations. How can we shortcut the process to make something quicker? Soon to follow were the microwave oven, touchtone phones, the thigh master, Sweet’N Low and prescription drugs to quickly cure our every ailment. Many of these adopted shortcuts have made life so much faster and easier, but many of them at the sacrifice of the ever-crucial component, quality.
When it comes to stellar design, quality supersedes the shortcut, but in most cases it still needs to be fast. This is true with your PowerPoint slides, except they need to be done real fast. The big-box PowerPoint agency isn’t going to fit the bill. Call in the Calvary. Call a cross-functional design team. How’s why…
4 Key Components of the Cross-Functional Design Team
The minute your WebEx ends, the team goes to the drawing board. Picture an intense, but fun white-board think-tank discussion. Here the multi-faceted team lays their assets on the table to come up with the story and the plan. Linda knows who can do what, how fast and when. In the Webex, she politely read your mind while she listened to your every word, but also heard all the ones you didn’t say. Besides leading the team into battle, she sets and holds the overall schedule rotating resources hourly as needed for the best efficiency and effectiveness.
It’s got to be great, and fast, so the design team divides and conquers utilizing their strengths. Brad starts work on that intense animation slide, you know the one that is the make-or-break pivot point for the whole deck. Britta starts to tackle the organization of the 12-slide section, the one with all the charts and info that needs to have so much data, but still be concise and to the point. Jamie takes on what needs to be the eye-catching, well-designed agenda and section-transition slides. Erica and Shandon attack the 37 other slides, those ones that sorta all look a like but need to be different, but the same—and most of all, really cool.
Nothing makes it out the door without quality control. Jim and Tess team up to make sure it’s ready to go out the door. Jim’s eagle eye quickly spots any text and grammar corrections needed while Tess critically scrutinizes the design. Does it catch her eye? Is it unique? Does it relay the content effectively? Is it in brand? All questions the designers hope they have answered, or they will be staying late to do it again.
4. Project Management
Back in Linda’s court now. She gives it the last careful review and gets the delivery ready for client review. She carefully explains any issues or new questions that might have come up in the design process. She takes any feedback from your team and enters the loop again until your team is totally in love with their finished product and then she moves onto the next challenge while you are happy that it’s done and you’ll be leaving the office on time today.
There you have it, your secret weapon. You needed a quick microwave defrost, but also got the personal chef, freshly-prepared, quality evenly-cooked meal—convection style. Quality design takes a creative, experienced, well-organized, collaborative team.
Your Creative Team
Category Graphic Design