October 21st, 2015 by Blog Admin
Staying competitive on a small budget isn’t as impossible as it might seem. With today’s web-based applications, lots of growing companies are building their own animated videos and other marketing tools. But before taking the leap on your own, here are a few questions you should ask yourself:
1. Do I have time to invest in this project?
2. How savvy am I with Photoshop?
3. Who is my audience?
4. What is my anticipated outcome?
If you’re feeling hesitant about any of these questions, you may want to reach out for help. A professional design partner can help you with:
If you work in corporate America, you have likely heard the mantra ‘Time Value of Money’. Developing your own sales and marketing media may save you a few bucks in the short run. But what are you taking time away from? You might be short-changing your core competency that drives business in the first place.
New software is constantly hitting the market. Many packages promise that they are do it yourself (DIY) solutions. But it’s hard to combine simplicity and ease of use with the latest design features. Sometimes it’s easier to turn to an expert..
Marketing the Right Solution to the Right Audience
People have access to more choices than ever, and your most loyal customer may ‘forget’ that you have a particular product offering. Staying relevant is paramount when it comes to survival in a competitive environment.
Results Are What Matters
Sometimes we feel inspired to take on a project that looks easy and fun. But it’s not always the best way to build revenue and grow your business. Again, unless you are planning a career in the animation industry, focus on your core competency.
For more on this or other tips on how to gain strong market presence in your space, follow us on our social channels and look us up at www.envisionmedia.com.