Project:

The R&A, Open Championship

Client:

The R&A, Organizers of Golf's Open Championship

Challenge:

The Open Championship–the world's most viewed annual sporting event–is steeped in venerable tradition dating back generations. So when the R&A decided to introduce advanced technologies to the event, it was critical to proceed with care. Working in several time zones, this was literally a night and
day project.

Solution:

We were always Available, and through traditional and digital signage, we created dynamic, interactive content while preserving the event's traditions. This created a more engaging experience for attendees, and opened new branding and revenue opportunities.