Project:
Concentric Video and Flash Demo
Client:
Concentric, XO Communications
Challenge:
Concentric knew that their suite of hosted business applications was better than the competition's, but they hadn't yet been able to clearly and effectively convey the advantages in a way that would drive healthy sales. They looked to us for a concept that would suit all of their needs within a constrained budget.
Solution:
We quickly understood their key message, and devised a Flexible campaign to present it effectively and suit their requests of combined video and flash, and individual modules for additional uses. We scripted, shot, edited, animated, and recorded this Flash-based video demo and presentation as the centerpiece of their campaign–and also produced a host of other accompanying collateral.